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Web Design

It is our goal to design the best websites we possibly can. In order to do this, there are many factors that come into play. Just like a carpenter can't start building a house, we can't just open up some programs and get coding. It'd be nice, but we need to make blueprints; ideas don't come from thin air.

Step 1: The Interview

First and foremost, we need to get an idea of your business, so we'll ask you many questions.

  • Why did you come to us? (Besides the obvious.)
  • What does your business do?
  • What's your target market?
  • What age range are your buyers?
  • Who are your main competitors?
    • What do they do well?
    • Where do they need improvement?
  • What do you like that we've already done?
  • What ideas do you have in mind for your website?

A photography website will need a different style than a lawyer firm. The former will be focused on imagery while the latter needs structured information. You should try to cater to a style which your viewers will expect to see. If you surprise them too much, they'll get confused and leave.

We will ask you to start gathering content. You should at least know what pages you will want and a short summary of each. We don't need the exact verbiage at this time, but you should start preparing for it. We find that the biggest hinderance of progress is not us, but the client.

Step 2: Research

We'll stalk all of your competitors and sift through any well-made websites we come across. We'll find elements here and there that will work well with your brand.

Once again, ideas don't just pop out of nowhere. There's nothing illegal with stealing an idea and tweaking it to your needs. In the graphic design realm they call that 'inspiration'. It's our job to find the influences that have a purpose and make sense.

We will also advise you to do the same. This isn't completely necessary, but we do like to give our clients as much creative control as possible. Some of you know what you want, which makes our job a little easier. If not though, we're perfectly able to handle that ourselves.

If all is well up to this point, we'll go through our contract and set a progress schedule. Before we do any tangible work, we'll ask for 50% of the cost to get started. We have a perfect track record of holding up our end, but unfortunately our clients don't. This keeps everyone honest and on the same page.

Step 3: Wire-framing

Once we have an idea of how we want the site structured, we move into our coding programs. We might be rare in the web game in that we don't go to Photoshop first. We feel that this is a duplication of efforts. We have pre-made CSS templates that satisfy a number of different website styles, so this stage usually goes pretty quick.

We'll set up a website on our server at http://something.ambiware.com. This will be the address we use during your website's development.

We'll outline your website and create all of the necessary pages. This will produce a 'rough draft' version of your site, with most of the detail left out for convenience. Should you want any elements moved around, this is a good time to tell us.

Step 4: Content

This step is largely determined by you, the client. At this point in our relationship you should have at least given us some verbiage and images for us to work with. We understand that you're busy. It's difficult to spend your off-time working, but we simply cannot create content out of thin air. The best we can do is use lorem ipsum. We have an idea of your business, but we don't know the exact details. Be prepared and this step will go smoothly.

We will take the paragraphs and photos you give us and turn them into nice fitting pages. By the end of this process your website will be finished, barring any final changes.

Step 5: Final Revisions

At this point we'll have all of the content put in and the website will be fully fleshed out. As per our contract, you'll have two chances at major revisions. We usually hit the nail on the first try, but we like to give you the opportunity to play around with different styles if need be.

When we get the go-ahead, your domain's information, and the final 50% of payment, we'll publish your site and you'll be the proud new owner of your website. Congratulations, you're done! Well, not really...

Step 6: Continued Support

Once the website is in your hands our relationship does not end. We will have installed our content management system so you can edit verbiage to your liking. From this point on, major revisions or additions will be charged at an hourly rate set in our contract. We will always be standing by to answer any questions you may have or fix any bugs that creep up out of nowhere.